If we see our surrounding, we can observe that we are surrounded by the things that have been originated from sports. Sports have become one of the top industries in the world. Sports have been touching every part of our life. We second channel on our television is showing the sports and the daily things we are using, are inspired by the sports. All depends upon the preferences of the person, that which sports they like, which team they follow and who’s their favourite player? The sports industry helps to create many jobs and also helps many associate industries. One of the strongest industries related to sports is merchandises. These merchandises range from sports equipment, apparel, shoes and many other things. There will be hardly any home which doesn’t at least one sports merchandises. The most common is apparel. The apparel is not limited to the shirts, caps or scarves that people wear during their visit to the stadium to watch their favourite team play. But people use these apparels in their daily life while doing sports themselves.
Every person who is a real fan of the game prefers to buy official merchandises of the game and favourite team. In Australia, the AFL is the most popular league. Everyone wants to have official merchandises of it. The AFL is not limited to men but there is AFLW, for women. Both offers have separate teams, it means there is a lot to choose for their fans. The AFL team like Sydney Swan or AFLW team Geelong Cats. The fans of these teams will always love to buy their official merchandises. The good things are that now fans can easily buy the official merchandise of Geelong Cats or Sydney Swan. The following can help fans to buy official merchandises;
- Geelong Cats or Sydney Swan have their shops, where they sell official merchandise. This gives assurance to their fans, that they are buying original merchandises from Geelong Cats shop or Sydney Swan shop. The teams make their official shops, as they are confident that their shops will have guaranteed sales due to their loyal fan following.
- All official shops offer different types of discount for their fans. For example, if you are registered with the team as a fan, you will be getting some special discount. The range that shops offer can be wide, so you can buy a backpack from Geelong Cats shop or you can easily buy the mug from Sydney Swan shop.
- These official stores help the team to build their community of fans. Not only these hops will help to enhance loyalty among the fans but they feel their teams as part of their daily life. For example, when you buy a tracksuit from Sydney Swan shop, it means you will be wearing that most of the team. It will keep you attached with your team and keep your spirit high.